• Our Approach

    Customer POV helps biopharma companies fine-tune their HCP marketing at each stage of launch planning and brand growth. With a dedicated focus on the brand's most important questions, we dive deeply into the customer point of view. We go beyond superficial assessments to bring deeper insights to your brand planning and communications. We help boost clarity, motivation and improve breakthrough by finding what leads prescribers to stop and take notice. We help providers expand their thinking about a condition and treatment options. We help inform treatment decisions that satisfy more patient needs, and help providers clarify their patient explanations and recommendations.

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  • HCP Mindset

  • Insights and Action

    Launch Preparation

    As brand teams prepare to launch a new brand, indication or iteration of their messaging, we reveal the desires and fears of HCPs and patients and how the copy and creatives impact them. Layering quantitative techniques into qualitative research provide nuanced direction regarding your positioning, messaging and interactive/traditional visual aids.

    The Result: Clear direction that is on-strategy and provides nuanced answers to the team's most important questions.

    • Message Testing

      Learn what motivates, along with the hooks that grab attention and the hot buttons that turn your audience away.

    • CVA Assessment

      Scour each element of creative and copy to learn which elements motivate, resonate and build the optimal story.

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    Contact us to learn more, or scroll down for quantitative tracking and in-line brand growth

  • Insights and Action

    Brand Growth

    As healthcare professionals and patients react to the new or renewed brand, our quantitative tracking provides a deep understanding of which key attitudes your brand owns vs. other brands.

    We uncover which messages (1) are memorable, (2) motivate, and (3) change attitudes to provide clear direction for moving forward. When messaging/vis aids need more insights, we fold in visually oriented and projective qualitative techniques.

    The Result: Strategically aligned direction on next steps to grow the brand.

    • Pre-Launch ATU

      Inform launch strategy by learning the current Dx and Rx practices, go-to therapies and combinations, and the reasons behind today's choices.

    • In-Line ATU/Message Recall

      Consistently track as your brand grows awareness, trial, selective use, and go-to status overall and for specific patient types.

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    Contact us to learn more, or scroll up for pre-launch and qualitative research

Contact Us

To discuss your brand's challenges, or for assistance with business process, compliance and IT matters.

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