Message Testing
Learn what motivates, along with the hooks that grab attention and the hot buttons that turn your audience away.
Our Approach
Customer POV helps biopharma companies fine-tune their HCP marketing at each stage of launch planning and brand growth. With a dedicated focus on the brand's most important questions, we dive deeply into the customer point of view. We go beyond superficial assessments to bring deeper insights to your brand planning and communications. We help boost clarity, motivation and improve breakthrough by finding what leads prescribers to stop and take notice. We help providers expand their thinking about a condition and treatment options. We help inform treatment decisions that satisfy more patient needs, and help providers clarify their patient explanations and recommendations.
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Insights and Action
Launch Preparation
As brand teams prepare to launch a new brand, indication or iteration of their messaging, we reveal the desires and fears of HCPs and patients and how the copy and creatives impact them. Layering quantitative techniques into qualitative research provide nuanced direction regarding your positioning, messaging and interactive/traditional visual aids.
The Result: Clear direction that is on-strategy and provides nuanced answers to the team's most important questions.
CVA Assessment
Scour each element of creative and copy to learn which elements motivate, resonate and build the optimal story.
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Insights and Action
Brand Growth
As healthcare professionals and patients react to the new or renewed brand, our quantitative tracking provides a deep understanding of which key attitudes your brand owns vs. other brands.
We uncover which messages (1) are memorable, (2) motivate, and (3) change attitudes to provide clear direction for moving forward. When messaging/vis aids need more insights, we fold in visually oriented and projective qualitative techniques.
The Result: Strategically aligned direction on next steps to grow the brand.
Pre-Launch ATU
Inform launch strategy by learning the current Dx and Rx practices, go-to therapies and combinations, and the reasons behind today's choices.
In-Line ATU/Message Recall
Consistently track as your brand grows awareness, trial, selective use, and go-to status overall and for specific patient types.
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Contact Us
To discuss your brand's challenges, or for assistance with business process,
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